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AVOD Boom: Why Ad - Supported Streaming Is Back in Demand

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  Author:  Dipak Kumar Adhikari Visit us :   AscendOTT   For a while, the OTT world felt like it was all about subscriptions. Everyone wanted to be the " next Netflix ",  and viewers were expected to juggle multiple paid platforms just to watch a few shows they liked. But suddenly, something interesting happened. AVOD  - Ad  - Supported Video on Demand  - made a huge comeback. And honestly? It makes total sense. Let ' s break down why AVOD is booming again, without the jargon and hype.   1. Viewers Are Tired of Paying for Everything Let ' s be real: the average viewer today is overloaded with subscription costs. Between OTT apps, music platforms, cloud storage, gaming, and more, monthly expenses add up fast. AVOD gives viewers a sigh of relief: l No subscription needed l Unlimited access to content l A few ads in exchange for zero payment And surprisingly, most viewers don ' t mind ads  - as long as the content is free.   2. Adve...
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AI in OTT: From Content Tagging to Predictive Viewer Behavior

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  Author:  Tapan Das Visit us : AscendOTT   AI is changing the OTT world in ways most viewers don ' t even notice. And honestly, that ' s the beauty of it. Behind every smooth recommendation, every accurate search result, and every " how did it know I ' d like this? "  moment -  there ' s a layer of AI quietly doing the heavy lifting. Let ' s walk through how AI is reshaping OTT platforms, but in a simple, everyday way.   AI-Powered Content Tagging: The Silent Organizer Imagine you have a massive library with no labels. Finding anything would be a nightmare, right? That ' s exactly how OTT content used to be. AI changed that. Today, AI can watch a video and instantly understand what ' s inside it -  scenes, objects, emotions, even the tone of conversations. It tags everything neatly so platforms can: l Show smarter search results l Group similar content l Recommend videos based on mood or theme l Make the catalog easier to browse It ' s li...
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