5 Mistakes to Avoid When Launching Your OTT Platform
Author: Tapan Das Visit us : AscendOTT The OTT (Over-the-Top) industry is growing at lightning speed, with global revenues projected to surpass $400 billion by 2028 . Businesses, media houses, and independent creators are all jumping on the bandwagon to launch their own streaming platforms. But here ' s the catch: not every OTT platform succeeds. Many startups and even established brands make crucial mistakes that can cost them subscribers, revenue, and market share. If you ' re planning to launch your own OTT platform, avoiding these pitfalls can save you from unnecessary setbacks. In this blog, we ' ll break down the 5 biggest mistakes to avoid when launching your OTT platform - along with actionable tips and technical considerations to ensure long-term success. 1. Ignoring Scalability and Performance Issues The Mistake: Many businesses underestimate how quickly user traffic can grow once their platform gains traction. A system tha...