AscendOTT Blog – Build, Monetize & Grow Your OTT Platform Without Code

  Author:   Arup Bera             Visit us :   AscendOTT Over the last few years, OTT platforms have changed the way we watch movies, TV shows, and even live events. From global giants like Netflix and JioHotstar  to regional favorites like SonyLIV and Zee5, every platform is competing for the same thing  - your subscription. And while content is what grabs our attention, there ' s something else that quietly decides who wins and who loses in this race: pricing . The way an OTT service sets up its subscription plans can make or break its growth.   Why Pricing Matters More Than You Think Think about it  - when you ' re scrolling through a new OTT app, what ' s the first thing you check after the shows and movies? The price. A single number decides whether you sign up, cancel after a trial, or stick around for years. For platforms, it ' s a balancing act. Price too high, and people walk away. Price too low, and you struggle ...

     Author:  Ta rapada Mete    Visit us :   AscendOTT Podcasts have quietly turned into one of the most popular forms of entertainment. Whether it ' s a true crime mystery, a quick dose of business insights, or a light-hearted comedy show, there ' s something for everyone. What started as a niche audio format is now competing with big-screen entertainment. And here ' s where it gets interesting: OTT platforms are stepping into podcasting.  The same apps that keep us hooked with movies and web series are now opening doors for podcast creators  - and listeners are loving it.   Why Podcasts Belong on OTT Platforms Think about how we used to listen to podcasts. You had to search for the right app, subscribe separately, and sometimes even download episodes. OTT platforms are simplifying all of that. l One app for everything Instead of juggling multiple platforms, users can now find podcasts right next to their favorite shows and films. It '...